As a result, when your customers are searching for your products or services, what keywords do they use to find them? The crux of evergreen content is that it's timeless-useful and interesting for months and years to come. It's the difference between an article about how to paint a house …

Before going into each available hosting option, it is important to choose your operating system, web and application server, database, and development platforms. The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs. Moz gives us the data we need to justify our …