Google's emphasis on snippets stems from its desire to provide searchers with what it calls ‘zero-click results', which is when a user receives an immediate answer to their query rather than needing to click on a link. As opposed to general web directories, niche specific directories only accept sites that …

It is good to optimize a web page with one keyword phrase rather than several ones at a time. By focusing on one keyword, you'll be sure that it gains all the SEO power it can get. Google then treats this as a vote of confidence (because lets face it …

Occasionally, you'll have to double check to ensure no duplicate pages have emerged, but for the most part, once you apply a one-time standard protocol for your URL creation, you'll be in good shape for the foreseeable future of your SEO campaign.im By now, everyone in the online marketing …

The extent to which an information search will be undertaken is partially determined by the ability to search. Facebook, Twitter, Instagram, and Pinterest are the most widely visited sites. When you're looking at on-site optimization don't fall into the trap of ONLY focusing on exact match keywords. Look for partial …

You do want to prioritize your keywords, but Google understands variations. They've built what's called a "semantic universe," which is like a spider web of related terms and synonyms. When you use terms that are similar to your keywords, your keywords get a bump too. So make sure the people …

A good rule of thumb is; do NOT expect to rank high in Google with content found on other, more trusted sites, and don't expect to rank at all if all you are using is automatically generated pages with no 'value add'. The featured snippets that SEOs have been striving …