A product with a high level of brand awareness or brand equity will likely be included in the consumer's set of alternatives. The tech giant has such a big share of the market that 'Googling' has become a verb. If you wash a pashmina scarf at a very cold temperature …

Definitely start to include video in your content strategy. SEO will never be a one-size-fits-all exercise. Does anyone know where I can find the best SEO Consultant ? This PNS you shouldn't over-optimize your content with exact-match keywords. Include any keywords you want to rank for in the title tag. The …

Build your links steadily, and stay consistent in your patterns. In other words, Google has to be able to visit the URL and look at the page content to start to understand what that page is about. On a chilly evening, what could be better to wear than a ladies …

Social engine optimization, social media optimization, Search engine marketing, content automation, content marketing, e-commerce marketing, social media marketing, PPC, display ads, email marketing, etc, are subsets of digital marketing. These include greater search engine results page (SERP) real estate, a historical trust factor, and a lower cost of ownership. Twitter …

Although pay-per-click marketing can provide great results, there is still a general distrust of advertising when compared to organic relevancy. Higher volumes of backlinks are great, but combining that with high diversity is what's really going to move the needle. To prove your value and make the most of your …

If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new links drops …