Learn how to start with URLs

Google's emphasis on snippets stems from its desire to provide searchers with what it calls ‘zero-click results', which is when a user receives an immediate answer to their query rather than needing to click on a link. As opposed to general web directories, niche specific directories only accept sites that …

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Using traffic estimation tools in conjunction with reporting

Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able to rank for. Because they represent what a page is about, keywords should be incorporated into body text …

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Who else wants to enjoy rankings

Some of the common factors in the equation include keyword density, META tags, titles, inbound links, website traffic and content. What was meant to promote your page could, instead, hurt it. If you're planning on improving your garden then why not add monkey bars today? Having Article Listings pages devoted …

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Find posts that aren't linked to

Google is now using the mobile versions of pages for indexing and ranking, so make sure you're not omitting critical content on the mobile versions of your pages. Modernize your approach and come in to line with the newest industry best practices. Do you need a quote for SEO Expert …

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Take the stress out of link exchanges

To get around this, many search marketers simply adjusted their link building tactics to make their links appear to be more natural, rather than relying on the cultivation of purely natural links. Even if your site hasn't lost any traffic over the years, if you find a bunch of technical …

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What your mum didn't tell you about RSS feeds

If you want to include more links but want to play it safe, you can always use a "nofollow" tag to prevent Google from considering it. Besides voice search and Google's focus on that, more is changing in and for Google. Specifically: a few new technologies and a profound new …

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The myth of free and fast traffic

Google recommends responsive web design instead of individual pages for mobile and desktop. Responsive web design is a setup where the server always sends the same HTML code to all devices and CSS is used to alter the rendering of the page on the device. Now that we've discussed the …

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Quick tips regarding keyword research

You should refrain from writing articles that are too sensitive or controversial such as adult oriented articles and vulgarity. Keep it simple, keep it direct and informative. That is the best type of article to deliver. Many sites that previously had ranked highly on keyword searches suddenly found themselves excluded …

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Quick tips regarding ROI

Social engine optimization, social media optimization, Search engine marketing, content automation, content marketing, e-commerce marketing, social media marketing, PPC, display ads, email marketing, etc, are subsets of digital marketing. These include greater search engine results page (SERP) real estate, a historical trust factor, and a lower cost of ownership. Twitter …

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Numerous ideas for comment spam

Although pay-per-click marketing can provide great results, there is still a general distrust of advertising when compared to organic relevancy. Higher volumes of backlinks are great, but combining that with high diversity is what's really going to move the needle. To prove your value and make the most of your …

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