Let's talk about analytics

Value propositions rarely entice someone to make an immediate purchase all by themselves. We all know that when it comes to link building, we aim for the authority links in the first place. But they're also the hardest to land. When you research keywords for your future content and come …

more ...

Adopt a customer centric view of hits

If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new links drops …

more ...