The extent to which an information search will be undertaken is partially determined by the ability to search. Facebook, Twitter, Instagram, and Pinterest are the most widely visited sites. When you're looking at on-site optimization don't fall into the trap of ONLY focusing on exact match keywords. Look for partial …

Be Yourself. Write about what you know and make it a conversation with your readers. Keep it natural. People will find your content because they speak the same language and seek your advice. There are plenty of different ways to get links from local businesses, including hosting local events or …

You do want to prioritize your keywords, but Google understands variations. They've built what's called a "semantic universe," which is like a spider web of related terms and synonyms. When you use terms that are similar to your keywords, your keywords get a bump too. So make sure the people …